Walmart Is Betting on MrBeast and Holiday Films To Fuel Its Streaming Business - ADWEEK
Walmart's Vizio is making a significant play in the streaming wars, launching a dedicated MrBeast channel and original holiday films on its free service, WatchFree+.
- Walmart's Vizio WatchFree+ adds a MrBeast-curated channel.
- The free streaming service is launching original holiday films.
- This strategy aims to attract more advertisers.
- WatchFree+ combines content, commerce, and advertising.
Walmart's streaming ambitions are getting a major boost with the inclusion of YouTube megastar MrBeast.
The retail giant's ad-supported Vizio WatchFree+ service is introducing a dedicated channel curated by MrBeast, aiming to leverage his massive audience and influence.
This move is part of a larger strategy to enhance Vizio's content library, which also includes original holiday films, in an effort to attract more advertisers and solidify its position in the competitive streaming landscape.
By integrating creator content and premium original programming, Walmart is positioning WatchFree+ at the nexus of content, commerce, and advertising, creating novel opportunities for brands.
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