Tommee Tippee’s Sally Crossley on its first ever brand collaboration - Retail Gazette
Tommee Tippee is stepping into the world of brand collaborations, partnering with Binibamba and Morris & Co. to inject new creativity and desirability into its baby products.
- Tommee Tippee launches first-ever brand collaborations.
- Partnerships include baby brand Binibamba and design firm Morris & Co.
- Strategy focuses on brands that resonate with modern parents.
- Collaborations aim to increase product desirability and creativity.
- Morris & Co. partnership features iconic prints on baby essentials.
Tommee Tippee is making waves in the baby product industry with its strategic move into brand collaborations. The company recently teamed up with the popular baby brand Binibamba, followed by a distinctive partnership with the British design firm Morris & Co.
These collaborations are not random; they are a deliberate strategy to connect with modern parents. Tommee Tippee's Senior Global Brand Communications Manager, Sarah Crossley, emphasizes that these partnerships, even with seemingly disparate brands, are chosen because they "resonate" with today's parents.
The collaboration with Morris & Co., in particular, saw iconic prints like 'Strawberry Thief' and 'Acanthus' reimagined for baby essentials. This approach allows Tommee Tippee to push creative boundaries and elevate the appeal of its products, creating a "new level of desirability" that goes beyond standard baby gear.
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