That’s It.: ‘Fruit no matter what’ - Food Business News
Fruit snack brand That's It. is aiming to deliver one billion grams of fiber this year, expanding its product line to make fruit consumption more convenient and accessible for health-conscious consumers.
- That's It. aims to provide 1 billion grams of fiber this year.
- The company has launched two new product lines.
- Emphasis on simple, fruit-based ingredients.
- Focus on making fruit consumption more convenient and portable.
The fruit snack company That's It. is setting an ambitious target of serving one billion grams of fiber to consumers this year, a substantial leap from their 2025 goal of 250 million servings.
This expansion is fueled by the recent launch of two new products, venturing into new categories to offer consumers more diverse ways to incorporate fruit and fiber into their diets. The company prides itself on using simple, fruit-based ingredients, aligning with the increasing consumer demand for healthier snack options.
Founder Lewensztain highlighted the company's mission to make fruit more portable and convenient, while also adding new functionalities to their product range. He views the current health-focused market trend not as competition, but as validation for the brand's long-standing commitment to minimal ingredient products.
That's It. believes its focus on straightforward, fruit-forward snacks positions them well to meet the evolving preferences of consumers seeking healthier, simpler food choices.
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