Marketing winners and losers of the week - Ad Age
This week's marketing roundup highlights Goldfish's strategic moves and Chili's consistent performance, while also flagging potential struggles for Neutrogena and Shein. Dive into the latest trends and brand strategies.
- Goldfish expands market reach with gluten-free offerings.
- Chili's maintains strong sales momentum.
- Neutrogena and Shein face marketing headwinds.
- Creator businesses continue to grow and secure brand partnerships.
- Waymo prepares for its first Super Bowl advertisement.
The marketing world is always buzzing, and this past week has been no exception. Goldfish has caught the eye with its innovative gluten-free cracker line, signaling a smart expansion into a growing dietary niche. Meanwhile, Chili's continues its impressive streak, demonstrating sustained brand momentum and effective marketing strategies that resonate with consumers.
However, not all brands are riding a wave of success. Neutrogena faces a challenging period, prompting questions about their current marketing approach and consumer perception. Similarly, Shein is navigating a less favorable week, suggesting potential headwinds for the fast-fashion giant. These contrasting performances offer valuable lessons for any brand looking to optimize its market presence.
Beyond these individual brand stories, the broader marketing ecosystem is evolving. We see shifts in agency relationships, such as Five Guys' media transition, and the continued growth of creator-led businesses, with one startup landing numerous brand deals in a remarkably short time. The burgeoning presence of autonomous vehicle companies like Waymo entering the Super Bowl ad race further underscores the dynamic nature of modern advertising.
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