Dentsu is making a big Hollywood bet with ‘Angry Birds 3’ — and beyond - Business Insider
YouTube megastar MrBeast and popular creator Salish Matter are set to voice characters in the upcoming 'Angry Birds Movie 3'. This marks a major Hollywood investment for Dentsu, which sees significant potential in cross-platform franchises.
- MrBeast and Salish Matter are confirmed cast members for 'Angry Birds Movie 3'.
- Dentsu announces its first significant capital investment in a film with 'Angry Birds 3'.
- The investment is part of Dentsu's larger strategy to invest in diverse TV and film projects.
- Dentsu plans to leverage these projects for client integrations and co-promotions.
Get ready for a star-studded 'Angry Birds Movie 3' featuring none other than MrBeast and Salish Matter!
Dentsu is making a bold move into Hollywood by investing in the animated sequel. This isn't just a one-off; it's the company's first major capital investment in a film, signaling a broader strategy to back more TV and movie projects across various genres.
The involvement of Dentsu is particularly interesting as it opens doors for potential client integrations and co-promotions. They've already managed to integrate a couple of unnamed clients into 'Angry Birds 3', showcasing the multi-platform benefits of their new venture.
This move by Dentsu highlights a growing trend of non-traditional media companies venturing into film production, aiming to leverage global appeal and multi-platform engagement for both their investments and their clients.
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