innocent and Felix set to deliver 175,000 portions of fruit & veg to people across the UK - The Manufacturer
Innocent drinks and the Felix food redistribution charity have joined forces to combat the rising cost of living by supplying an additional 175,000 portions of fruits and vegetables to those in need across the UK.
- Innocent drinks and Felix charity extend partnership.
- 175,000 fruit and vegetable portions to be distributed.
- Aims to help combat cost-of-living pressures.
- Addresses low daily fruit and veg intake in UK.
In a significant move to support communities struggling with the escalating cost of living, innocent drinks is bolstering its partnership with the Felix food redistribution charity. This extended collaboration aims to ensure that more individuals across the United Kingdom can still access vital fruits and vegetables, even when budgets are tight.
Through this initiative, innocent is set to facilitate the rescue and distribution of a remarkable 175,000 portions of produce by 2026. This effort directly addresses the concerning statistics that show a significant portion of the UK population, including a substantial number of young people, are not meeting the recommended daily intake of five portions of fruit and vegetables.
The partnership encompasses multiple avenues of support from innocent, including the donation of surplus stock, employee volunteering, and direct funding for the distribution of these healthy food items. By channeling these resources, innocent is empowering Felix to rescue more perfectly good food that might otherwise go to waste and redirect it to charities and community organizations throughout the country.
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