Ferrero, Carmody Celebrate Halloween For Adults 10/07/2026 - MediaPost
Halloween isn't just for kids anymore! Ferrero is launching 'Adultoween' to celebrate the holiday for grown-ups, recognizing that a majority of adults feel Halloween should be for them too.
- Survey shows 54% of adults want their own Halloween night.
- 62% of adults believe Halloween is equally for them as for children.
- Ferrero partners with Alicia Carmody to launch 'Adultoween'.
- Campaign aims to encourage adult participation in Halloween festivities.
- Marks an expansion into adult-centric holiday marketing.
Ferrero is tapping into a surprising market insight: adults want their own Halloween! A recent company survey revealed that over half of American adults believe they deserve a dedicated adult Halloween night, with a significant majority stating Halloween is as much for them as it is for children.
To capitalize on this, Ferrero has partnered with Alicia Carmody from "The Real Housewives of Rhode Island." Carmody, known for her Halloween decor, will be showcasing her favorite Ferrero treats, including Kinder chocolate eggs and Mother's Eerie Critters, in her candy jars. This collaboration aims to encourage grown-ups to fully embrace and enjoy the spooky season.
Carmody herself expressed enthusiasm for the partnership, stating, "Partnering with Ferrero means showing adults everywhere that Adultoween is a vibe!" This initiative positions Ferrero to expand its presence by catering to a previously underserved demographic, suggesting a broader trend of brands recognizing and celebrating adult-centric holiday experiences.
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